Etsy’s kid-focused board includes playful captions under each product pin. So take a moment to write descriptions for everything you pin. Just like with boards, thoughtful descriptions will make your pins more inspiring and searchable. But remember that most people are probably going to see the pins individually as they discover and repin the individual pins they like best. For example, a shop that sells women’s coats might pin a product photo alongside pins of beautiful winter scenery to help inspire pinners about the magic they can experience outside in wintertime. Pinning a handful of pins that together tell a fuller story can capture the imagination and help you make a deeper connection with pinners. You can even use pinning as a way of telling stories about your products. You can tell a much richer story about who you are, what your shop represents, and what inspires you by including pins from others. And don’t feel like you need to just pin your own stuff. You might also want to pin throughout the day instead of all at once. Try to pin at least once a day so your followers get fresh content in their home feeds. At Etsy we use clear, descriptive board names to organize our pins. You can connect your Pinterest account to Etsy's social media tool to share right from your Shop Manager. Categorize each board and include a description, as this can inspire people to follow your boards and help you appear in searches.įor each board, pick a compelling cover pin that quickly gives people a visual sense for that board-often the one with the most repins works well. But don’t be afraid to get creative-just keep names to 20 characters or less so they don’t get truncated. Give your boards clear names so people can instantly understand what’s on them. Start pinningĬreate a range of boards that showcase your shop’s personality and taste, and make sure each board has enough pins to make it feel substantial so pinners will feel like it’s worth following. Use these tips to join the pinning party and promote your brand on Pinterest. The more people pin, discover, and repin your products, the more likely new customers will be to discover your business. Millions of people use Pinterest every day to explore their interests, find products to buy (like yours), and connect with people who share similar interests. Pinterest is fun, easy to use, and as any frequent pinner will tell you, even a bit addictive.
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